The inaugural NetForum meeting was on October 18th,
2012 on the subject of “It has never been easier to start a business on the
Web, never harder to scale one.” The subject of the meeting was right on point,
as evidenced by the lively discussion that took place. There was strong support
for the fact that the lowering of barriers of entry made it even more important
that companies have a strong value proposition. Participants noted that funding
rounds are getting smaller because overcapitalizing unbaked ideas did not make
sense. It was brought out that not all companies should scale, and won't, and
that's probably natural. The ceilings and watershed moments for companies are
changing, there is seemingly a new cap where b2c media companies get to $100M
and then can’t get to the next level. In b2b that too happens and the bar is
probably lower, around $5M. Participants noted that some of the companies that
max out are good targets to plug into a traffic funnel. There is also an
incredibly important time element -- companies often don't have time to succeed
as things are changing quicker every day. There are also major challenges of
fighting big entrenched incumbents. Companies are employing all sorts of
scaling strategies, some NYC startups are attempting to scale by importing talent
from Silicon Valley. In summary,
although the challenges of scaling a business are numerous, there are still
industries where the incumbents have been slow to change and these are the
places that nimble challengers can still create a big business, even today.
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